The cybersecurity company’s 30-second TV commercial was a light-hearted riff on how the ancient tale of the Trojan Horse might have turned out differently if the city of Troy had a CrowdStrike security expert.

According to AdAge, the ad “is sure to stir up some more attention around the company.” The advertising industry publication noted that CrowdStrike famously worked to uncover Russia’s links to the 2016 phishing attacks on the Democratic National Committee’s servers and also investigated the notorious 2014 Sony breach.

CNN, selecting CrowdStrike’s spot as one of the “winners” among this year’s Super Bowl Commercials, described it as “a great visual idea.” The Lasco Press in Ferndale, Mich., ranked the ad the best of any newcomer, with its reviewer noting that Crowdstrike’s Trojan Horse-themed commercial was a “personal favorite.”

Northwestern University’s Kellogg School of Management, which annually grades commercials in its Super Bowl Advertising Review, awarded CrowdStrike’s spot a B, as CBS reports. (Only nine ads received A’s; CrowdStrike was among 14 getting a B.)

CyberNews called the Trojan Horse, which of course is also a form of malware often spread through social engineering, a “nice analogy” for CrowdStrike’s services.

In a statement before the Big Game, CrowdStrike said: “Cyberattacks and impacts are more pervasive than ever. And the Super Bowl stage offers the unique opportunity to raise awareness on how adversary-focused threat protection is necessary to protect against sophisticated attacks.”

CrowdStrike produced the ad in-house. Other credits include production by RadicalMedia, visual effects by Framestore and editing by Union Editorial.

A 30-second spot during this year’s Super Bowl costs as much as $7 million. More than 100 million people typically watch the telecast.

CrowdStrike posted a 57% leap in revenue for the first nine months of fiscal 2023, to $1.6 billion, as AdAge notes. Full-year earnings are set for early March. CrowdStrike counts more than 20,000 customers.